For Fashion Week Spring 2012, world renowned designer Norma Kamali and filmmaker Jack Feldstein partnered with 21st Century 3D to create an eight-minute stereoscopic 3D video and individual 3D product videos showcasing Kamali’s Spring 2012 collection. An innovative alternative to the traditional runway show, the 3D event took place on September 14 at the height of Fashion Week, and was a hit with both press and showgoers.

Norma Kamali has been an innovator for decades in both fashion and technology. Her latest development utilizes 3D to better display and market the international icon’s 2012 product line. 3D represents a unique opportunity for the future of online shopping. “Fashion is a beautiful partner for 3D,” says Kamali. “It is fun and makes the clothes pop!”

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