For Fashion Week Spring 2012, world renowned designer Norma Kamali and filmmaker Jack Feldstein partnered with 21st Century 3D to create an eight-minute stereoscopic 3D video and individual 3D product videos showcasing Kamali’s Spring 2012 collection. An innovative alternative to the traditional runway show, the 3D event took place on September 14 at the height of Fashion Week, and was a hit with both press and showgoers.

Norma Kamali has been an innovator for decades in both fashion and technology. Her latest development utilizes 3D to better display and market the international icon’s 2012 product line. 3D represents a unique opportunity for the future of online shopping. “Fashion is a beautiful partner for 3D,” says Kamali. “It is fun and makes the clothes pop!”

3D Entertainment’s forthcoming feature Air Racers 3D: Forces of Flight will soar into IMAX 3D and OmniMAX theaters near you in the fall of 2011.

21st Century 3D was brought on by Jean-Jacques and Francois Mantello to help create this unique stereoscopic film.

The Mantello’s are well known for the undersea adventures, and even more so for bucking technological trends in IMAX film production.

This is their first 4K digital work in the oversized 3D format.

Stunning aerial acrobatics combined with cutting edge 3D technology will put audiences in the cockpit (literally) of historic aircraft alongside world champion aviators in this nail biting ride through the wild blue yonder.

21st Century 3D was recently hired by Langley Productions (producers of COPS) to help create some cool 3D aerials of an intense desert race Baja 500.Their upcoming project ROADWARRIORS 3D will feature several elite teams from around the globe competing in this 43 year old offroad race.

With Peter Fuszard, experienced extreme sports director/DP  behind the camera in the helicopter we were able to capture stunning stereoscopic visuals of the competition.

Julia X 3D – A psychological thriller shot last year in Shreveport, LA using 21st Century 3D’s venerable BX3 series 3D rigs premiered at the Cannes Film Festival last week to packed screening rooms. It was noted by festival goers that Julia X borders on the creation of a new genre known as torture porn comedy.
Director P.J. Pettiette chose Jason Goodman of 21st Century 3D as Director of Photography and stereographer on his latest 3D movie featuring Kevin Sorbo and Valerie Azlynn in the lead role.

For all of you that weren’t able to come and visit us at NAB Show this year here is a little clip featuring our improved BX3.5 3D rig.

We were playing our latest demo with recent stereoscopic productions at our booth and displaying a completely motorized BX3.5.

Recently, ASC Associate Ira Tiffen interviewed 21st Century 3D CEO Jason Goodman.  21st Century 3D has been an innovator in the field of stereoscopic production and technology for over 18 years. 

We pioneered the use of 1/4 wave retarders with 3D beam splitter rigs, a practice that is now accepted as industry standard procedure.  The April Issue of American Cinematographer details the optical technology behind this innovation.

Read the full article (PDF)

Once again, ESPN collaborated with 21st Century 3D to shoot the first ever 3D feature for their award winning show E:60. The subject, world’s greatest knife thrower The Great Throwdini! The episode was shot on Phantom HD high speed cameras for super slow motion and utilized our latest BX3.5 beam splitter stereoscopic mirror rig with Angenieux Optimo DP digital cine lenses.

Mirrors were broken, glass was shattered and we had a very fun shoot that resulted in amazing slow motion footage and a great piece that is currently being shown on ESPN 3D. E:60 was the first news magazine show of its kind to be shot in HD and is now the first in 3D! 21st Century 3D was also responsible for ESPN’s first ever foray into 3D with early Bristol, CT tests and Winter X Games 2008.

Los Angeles based production company A Common Thread brought 21st Century 3D together with Integrated Design Tools to shoot a DTS promo for the 2011 Consumer Electronics show. 3D was the hottest topic at the show, so naturally the spot was shot with two of IDT’s 1020 fps Y5 HDiablo cameras on a 21st Century 3D BX3.5 rig in stunning, high speed stereoscopic slow motion. A conductor directs an orchestra of DTS speakers while vibrant plumes of colorful paint fly up into the air as musical crescendos play. Each detail of splashing paint is like an individual work of high speed 3D art. Truly a unique piece that must be seen and heard to be believed.

Filmed at night in a floodlit Las Vegas stadium on 21st Century 3D’s BX3 rig and a pair of Phantoms this slow motion extravaganza quickly went viral on youtube as 2D teasers came out in anticipation of a full blown 3D theater commercial.
A sell-out crowd of rowdy monster truck fans is silenced when it takes to the air. In sensational 3D slow motion detail, the crowd rises to its feet – their jaws, hotdogs and beverages dropping to the floor – as the truck tyres skim tantalisingly close to the roofs of the four-strong line-up of: MINI Cooper Convertible, MINI Cooper Clubman, MINI Cooper S and MINI Cooper S Countryman.

The Great Doctor was shot on location in South Korea, and directed by Kim Jung Hak, Korea’s most revered director.The initial shoot was intended to create a trailer for the soon to be shot feature film and was used by Samsung in a technology demonstration at the G20 summit this past November.Stunning visuals come together with ancient culture and mysticism in this, Korea’s first stereoscopic 3D drama. Jason Goodman was the lead stereographer and it was captured using 21st Century 3D’s BX3 setup.