21st Century 3D

21st Century 3D Launches BX4 Stereoscopic Beamsplitter

webadmin — Tue, 17 Apr 2012 23:52:10 +0000

Las Vegas, NV April 16 2012

Today 21st Century 3D introduced the all new BX4 3D beam splitter mirror rig. BX4 represents the culmination of 21 years of experience in stereoscopic production. Designed specifically for RED EPIC, RED Scarlet, Arri Alexa M, Canon C500 and C300, and other small form factor D-Cinema cameras, BX4 is among the lightest and most versatile rigs available. Weighing only 11lbs in its lightest configuration, BX4 is optimized for steadicam, handheld, and remote head applications.

In addition to motorized interaxial and convergence controls, all camera alignment functions can also be motorized for remote operation. As always with 21st Century 3D rigs, any industry standard lens control and motors can be used including C-Motion, Preston, Arri and others. No built in electronics means no slow downs from electronic failures and no additional weight when motorized operation is not needed. For maximum portability all controls can be manually actuated as well.

In 2009, 21st Century 3D innovated the use of quarter wave retarders, which are now industry standard. WIth BX4, 21st Century 3D introduces a new, proprietary mirror formulation that eliminates the need for quarter wave filtration but still retains the amazing color quality and polarization artifact-free imagery for which 21st Century 3D has become known. This breakthrough allows the BX4 to employ the industry’s most advanced optical filtration.

Two optional filter holders are available for BX4, and they can easily be attached or removed in the field. The two stage filter holder utilizes standard 4×5.65 drop in filters. The single stage rotating holder accommodates 5.65×5.65 filters and has unique click stop positions as well as angle markings that allow DPs and stereographers to utilize linear polarizing filters and easily match the angle for both cameras. For the first time, cinematographers have the option to creatively employ polarizing filters in stereoscopic applications. Managing reflections and shooting beautiful skies in 3D is finally a reality with BX4.

BX4 is designed and manufactured with a minimum of parts and exotic materials, making for an industry leading base price of only $29,995. Optional filter holders are $2,495 each. BX4 prototype is on display at NAB in booth C9510 alongside Dashwood’s revolutionary StereoCAT software. Integration with StereoCAT provides rapid alignment feedback and valuable metadata. BX4 will be available in May 2012 from 21st Century 3D.

http://www.21stcentury3d.com

21st Century 3D NYC 505 8th Avenue Suite 1006 New York, NY 10018 212-244-8585

21st Century 3D Hollywood 3450 Cahuenga Blvd West #509 Los Angeles, CA 90068 323-799-1046

Norma Kamali 3D

stephen — Thu, 22 Sep 2011 18:11:40 +0000

For Fashion Week Spring 2012, world renowned designer Norma Kamali and filmmaker Jack Feldstein partnered with 21st Century 3D to create an eight-minute stereoscopic 3D video and individual 3D product videos showcasing Kamali’s Spring 2012 collection. An innovative alternative to the traditional runway show, the 3D event took place on September 14 at the height of Fashion Week, and was a hit with both press and showgoers.

Norma Kamali has been an innovator for decades in both fashion and technology. Her latest development utilizes 3D to better display and market the international icon’s 2012 product line. 3D represents a unique opportunity for the future of online shopping. “Fashion is a beautiful partner for 3D,” says Kamali. “It is fun and makes the clothes pop!”

AIR RACERS 3D

ivan — Tue, 21 Jun 2011 16:44:12 +0000

3D Entertainment’s forthcoming feature Air Racers 3D: Forces of Flight will soar into IMAX 3D and OmniMAX theaters near you in the fall of 2011.

21st Century 3D was brought on by Jean-Jacques and Francois Mantello to help create this unique stereoscopic film.

The Mantello’s are well known for the undersea adventures, and even more so for bucking technological trends in IMAX film production.

This is their first 4K digital work in the oversized 3D format.

Stunning aerial acrobatics combined with cutting edge 3D technology will put audiences in the cockpit (literally) of historic aircraft alongside world champion aviators in this nail biting ride through the wild blue yonder.

Desert race in 3D

webadmin — Mon, 13 Jun 2011 17:10:32 +0000

21st Century 3D was recently hired by Langley Productions (producers of COPS) to help create some cool 3D aerials of an intense desert race Baja 500.Their upcoming project ROADWARRIORS 3D will feature several elite teams from around the globe competing in this 43 year old offroad race.

With Peter Fuszard, experienced extreme sports director/DP behind the camera in the helicopter we were able to capture stunning stereoscopic visuals of the competition.

Julia X 3D premieres in Cannes 2011

ivan — Mon, 16 May 2011 21:44:16 +0000

Julia X 3D – A psychological thriller shot last year in Shreveport, LA using 21st Century 3D’s venerable BX3 series 3D rigs premiered at the Cannes Film Festival last week to packed screening rooms. It was noted by festival goers that Julia X borders on the creation of a new genre known as torture porn comedy.
Director P.J. Pettiette chose Jason Goodman of 21st Century 3D as Director of Photography and stereographer on his latest 3D movie featuring Kevin Sorbo and Valerie Azlynn in the lead role.

21st Century 3D at NAB 2011

webadmin — Mon, 18 Apr 2011 20:56:56 +0000

For all of you that weren’t able to come and visit us at NAB Show this year here is a little clip featuring our improved BX3.5 3D rig.

We were playing our latest demo with recent stereoscopic productions at our booth and displaying a completely motorized BX3.5.

21st Century 3D and BX3 featured in American Cinematographer

ivan — Sat, 02 Apr 2011 21:26:32 +0000

Recently, ASC Associate Ira Tiffen interviewed 21st Century 3D CEO Jason Goodman. 21st Century 3D has been an innovator in the field of stereoscopic production and technology for over 18 years.

We pioneered the use of 1/4 wave retarders with 3D beam splitter rigs, a practice that is now accepted as industry standard procedure. The April Issue of American Cinematographer details the optical technology behind this innovation.

Read the full article (PDF)

ESPN E60 in 3D

ivan — Tue, 22 Mar 2011 22:25:06 +0000

Once again, ESPN collaborated with 21st Century 3D to shoot the first ever 3D feature for their award winning show E:60. The subject, world’s greatest knife thrower The Great Throwdini! The episode was shot on Phantom HD high speed cameras for super slow motion and utilized our latest BX3.5 beam splitter stereoscopic mirror rig with Angenieux Optimo DP digital cine lenses.

Mirrors were broken, glass was shattered and we had a very fun shoot that resulted in amazing slow motion footage and a great piece that is currently being shown on ESPN 3D. E:60 was the first news magazine show of its kind to be shot in HD and is now the first in 3D! 21st Century 3D was also responsible for ESPN’s first ever foray into 3D with early Bristol, CT tests and Winter X Games 2008.

DTS Commercial

ivan — Tue, 01 Mar 2011 22:30:11 +0000

Los Angeles based production company A Common Thread brought 21st Century 3D together with Integrated Design Tools to shoot a DTS promo for the 2011 Consumer Electronics show. 3D was the hottest topic at the show, so naturally the spot was shot with two of IDT’s 1020 fps Y5 HDiablo cameras on a 21st Century 3D BX3.5 rig in stunning, high speed stereoscopic slow motion. A conductor directs an orchestra of DTS speakers while vibrant plumes of colorful paint fly up into the air as musical crescendos play. Each detail of splashing paint is like an individual work of high speed 3D art. Truly a unique piece that must be seen and heard to be believed.

Mini VS. Monster in slow motion 3D

ivan — Fri, 14 Jan 2011 22:37:20 +0000

Filmed at night in a floodlit Las Vegas stadium on 21st Century 3D’s BX3 rig and a pair of Phantoms this slow motion extravaganza quickly went viral on youtube as 2D teasers came out in anticipation of a full blown 3D theater commercial.
A sell-out crowd of rowdy monster truck fans is silenced when it takes to the air. In sensational 3D slow motion detail, the crowd rises to its feet – their jaws, hotdogs and beverages dropping to the floor – as the truck tyres skim tantalisingly close to the roofs of the four-strong line-up of: MINI Cooper Convertible, MINI Cooper Clubman, MINI Cooper S and MINI Cooper S Countryman.