As the world's largest restaurant franchise, McDonald's required a suitably impressive launch presentation for their Destination 2010 "kitchen of the future" concept at their Owner/Operator Conference in Orlando, FL. To showcase the future of McDonald's, 21st Century 3D provided a stunning presentation outlining the corporation's innovative new prototype kitchen. When the video ended, the custom built 3D theater opened to reveal a real world kitchen mock up.

Diageo is the world's leading premium drinks business with a collection of alcohol brands across spirits, wine and beer categories. This stereoscopic piece was created to launch the new, ultra premium Jose Cuervo brand, Platino. Shown to a crowd of over 1,000 of the nations top liquor salespeople, this brief journey through time explored the past, present and future of Jose Cuervo tequila. The excitement of stereoscopic 3D helped build tremendous enthusiasm at the Las Vegas launch.

HUMIRA 2007 (Philadelphia)
In yet another updated localization, HUMIRA comes alive in 3D with Philadelphia as the backdrop. Once again, 21st Century 3D incorporated local scenery and landmarks such as the Liberty Bell. The small size and 4:4:4 color depth of our 3DVX system allowed the production to operate with an extremely small footprint and gain access to locations that would otherwise be prohibitive.

HUMIRA 2007 (Washington, DC)
Building on the success of the 2006 show, Abbott chose to create an entirely new 3D production to introduce GI docs to a new HUMIRA indication. To localize this new piece for a Washington, DC audience, 21st Century 3D captured live action stereoscopic footage of Washington DC's most famous landmarks such as the Lincoln Memorial and Washington Monument.

HUMIRA 2006
This stereoscopic video mixes live action photography with CG animation to explain the function and benefits of the pharmaceutical HUMIRA. Produced with 22 Clicks (a division of Harrison and Star) for Abbott Laboratories, 21st Century 3D utilized CSI-inspired techniques to seamlessly transition from live action outside the body to animation of the mechanism of action inside the body.

International Truck's B.I.G annual meeting required something equally big. They chose a 60 foot wide stereoscopic presentation created by 21st Century 3D and Big Picture Chicago. The uncompressed image quality and 4:4:4 color capabilities of the unique 3DVX3 camera system fit the bill. The 3D movie merged seamlessly with their panoramic BlendPro presentation that also included 2D videos and Powerpoint presentations.

When LG Electronics and Fathom Communications set out on the Livin' LG nationwide bus tour, they had 21st Century 3D along for the ride. The central component of this retro-futuristic double decker multimedia experience is a two and a half minute 3D walk in the virtual park as we see LG's top of the line mobile communications products in action. Due to space constraints in the bus, 42" flat panel televisions had to be used. The red and blue anaglyph system was the only 3D display technology that would be practical. To maximize anaglyph image quality, a revolutionary miniature video server with touch screen interface was developed by 21st Century 3D.

In January of 2005, Goodyear launched Silent Armor technology in their Fortera and Wrangler product lines. These products represented a huge leap forward in SUV tire technology and required an equally impressive introduction at the annual Goodyear Dealer meeting. ADM Productions of Port Washington NY turned to 21st Century 3D to help shoot this exciting 3D piece. This was the first production to utilize 21st Century 3D's exclusive 3DVX3 camera technology, inaugurating the 3DVX prototype camera. The ultra light weight and superb versatility of the 3DVX allowed Director Tony DeMartino and DP John Dunn the creative freedom to easily shoot from SUVs (both interior and exterior), a helicopter and even hand held. Ease of use translated to more setups in less time and more bang for Goodyear's buck.

AVANDIA 2006
For the fifth consecutive year 21st Century 3D teams with BTK Communications to bring GSK's American Diabetes Association trade show booth into the 3rd dimension. The first HD 3D production for GSK, Avandia 2006 features Dr. Steve Edleman, noted Endocrinologist, and a new generation of high definition medical animation. Shot with 21st Century 3D's exclusive 3DVX3 camera system, this video features exquisite detail and even greater realism.

AVANDIA 2005
Once again GSK wows American Diabetes Association trade showgoers with a theme park quality 3D attraction in their trade show booth. After trying other attention grabbing trade show themes, GSK returned to the proven drawing power of 3D and the award winning team of BTK Communications and 21st Century 3D. This time out, Della Reese added star power to the 3D punch!

AVANDIA 2004
Avandia 2004 is the third in a successful series from the award winning team 21st Century 3D and BTK Communications. For the 2004 American Diabetes Association meeting in Orlando Florida GlaxoSmithKline wanted to go over the top. Audiences enjoyed the previous Avandia 3D videos and we had to provide something to keep them coming back for more. In your face effects and stunningly detailed graphics gave viewers exactly what they wanted. GSK has seen the benefits of presenting their message in stereoscopic 3D. Show-goers are drawn to the booth and they are riveted to the screen!

AVANDIA 2003
21st Century 3D worked with Philadelphia's BTK Communications on 2002's Chicago Film Festival Award winning Avandavision 3D. After the tremendous success of this piece, pharmaceutical giant GlaxoSmithKline asked us to one up that production for the following year. Focusing more on live action in 2003, 21st Century 3D utilized our venerable 960p technology (precursor to the 3DVX) to deliver an informative 12 minute video that packed audiences into GSK's in-booth-theater and created lines that snaked through the isles of major medical trade shows.

AVANDIA 2002
Avandia 3D takes viewers on a wild ride as they learn the importance of keeping their diabetes under control. Stereoscopic live action footage and exciting 3D graphics show you the inner workings of the body's most critical systems while highlighting the benefits of Avandia. Shown in the 960p 3D format, this piece offered the client easy mobility from trade show to trade show and stunning high quality 3D imagery. Produced for BTK Communications.

Pfizer kicked off the US launch of its anti-fungal VFEND with a powerful 3D production from 21st Century 3D. Presented to an audience of over one thousand, this four and a half minute computer animated piece literally had the crowd on their feet. Technical director Tom Mendenhall actually said "In 25 years, I have never seen an audience give a standing ovation to a piece of video." Not until now, that is! 21st Century 3D partnered with Jack Morton Worldwide on this and other projects. Jack Morton Worldwide produces shows and events for some of the nation's largest pharmaceutical and high tech companies.

For the US introduction of its new Business Blueprinting technology, Unisys turned to 21st Century 3D. This five minute promotional video wowed the crowd of nearly 500 industry experts at the posh Rainbow Room launch in New York City. It has been shown around the world as the centerpiece in Unisys Business Blueprinting international launch meetings.

Kodak recently launched an innovative new autostereoscopic display. Using patented optical technology, Kodak has created a system that allows individual viewers to experience extremely high definition stereoscopic images without the use of eye wear or headgear. This remarkable display is a breakthrough for the medical, research, scientific and defense industries to name only a few. To showcase the display's capabilities, Kodak had 21st Century 3D create an educational demonstration video that highlighted the benefits of stereoscopic vision systems.

BUBBLE SHOT
Stereoscopic video composite of refractive CG bubbles over live action footage. Includes camera match motion and multiple camera 3D rendering.
 
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HOOD SHOT
Stereoscopic video combination of live action footage and CG animation. Includes camera match motion, photogrammetry and multiple camera 3D rendering.

 
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PREVISUALIZATION
Monoscopic video and photo composites of CG sign over live action footage shot from a helicopter. Includes camera match motion, CG rendering and advanced compositing.
 

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